Northrop Grumman Principal Digital Content Strategist in Falls Church, Virginia
The successful Digital Content Strategist will use experience and innate acumen for content development and storytelling, combined with a deep passion for analytics, to inform the omni-channel enterprise content strategy and architecture for internal, external, owned and paid communications.
The Digital Content Strategist will be a consensus-builder within the organization and with external partners to solve content problems from all angles: strategically, creatively, technically and philosophically. Through direction and advice to include proper planning, what, where and when best to publish content and then how to partner with the right teams to promote and distribute, this role will develop the full storyline. This person will own channel strategy and use data to ensure the right content is on the right platform.
The Digital Content Strategist will form integral relationships with content creators throughout the enterprise and our within our creative agencies, as well as with media strategists. This person will map touch points on audience journies, then relay creative teams to create the touch points and media teams to orchestrate connections throughout those journies.
Create and maintain universal editorial calendar
Partner with peers, managers and directors to develop and maintain our digital communications strategy to ensure omni-channel presence but tailored, targeted delivery of content
Own omni-channel strategy for each of current and new channels owned by Brand Communications (social media, web pages, internal and external branded content/blogs, etc.)
Lead enterprise wide keyword strategy planning (organic and paid)
Identify opportunities on key campaigns (internal and external) and establish appropriate distribution strategies including paid, owned, earned, internal
Advise content development in a hands-on way, focusing on initial strategy with check-ins throughout the production cycle to ensure strategy is adhered to
Active engagement with established, emerging and non-traditional communications avenues and outlets, including but not limited to platforms, partnerships and branded content
Attend cross-team meetings to coordinate and connect campaigns and communications methods accordingly
Create content strategy deliverables across campaigns (owned, paid, sometimes internal)
Ensure alignment of content plan with brand guidelines and objective
Act as the initial strategic touch point for creative agency and non-agency content ideas, interacting with sector communications teams, including creative, who may be receiving initial request
Lead enterprise social team meetings
Manage the social editorial content calendar
Owner of the Social Playbook (channel strategy, algorithm updates, audiences, etc.)
Provide thought leadership and analysis of best practices and trends in content marketing (social, branded editorial, etc.)
Contribute to strategy team to inform keyword strategy and provide direction for future content development
Provide consulting on newsletter initiatives to optimize against stated objectives
Working with metrics and analytics team, review and make recommendations for content or channel optimizations or gaps based on activities like audits, testing, benchmarks and other types of analysis
Work with agency and other team members to review competitor reports for their strengths, weaknesses, and unique ways they pursue customers.
Use that data to inform strategies that will help differentiate Northrop Grumman and to appeal to a targeted audience.
Bachelor's degree with 6 years' experience; or 4 years' experience with a Master's degree
Experience in content strategy and architecture in a large company or advertising agency
Demonstrated ability to use and apply:
SEO/keyword tools like SimilarWeb, SpyFu, Screaming Frog etc.
Sprinklr or social media SaaS management tool familiarity
Proficient in MS Office products, especially PowerPoint and Excel
Demonstrated ability in developing SEO and content optimization across multiple platforms
Excellent presentation skills
A proactive and collaborative mindset
Experience collabroating across functions and business areas
Northrop Grumman is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. For our complete EEO/AA and Pay Transparency statement, please visit www.northropgrumman.com/EEO. U.S. Citizenship is required for most positions.
Job Category : Communications