Northrop Grumman Media Analyst 3 in Atlanta, Georgia
Are you interested in expanding your career through experience and exposure, all while supporting a mission that seeks to ensure the security of our nation and its allies? If so, then Northrop Grumman is the place for you. As a leading global security company, we provide innovative systems, products and solutions to our customers worldwide. We are comprised of diverse professionals that bring different perspectives and ideas, understanding that the more experiences we bring to our work the more innovative we can be. As we continue to build our workforce we look for people that exemplify our core values, leadership characteristics, and approach to innovation.
Roles and Responsibilities :
This position will provide support across immunization communication campaigns, including incorporating current research and theory driven strategies into campaign activities. Assist customer staff with strategic planning, development, and execution of social and digital health messages and activities intended to educate, motivate and engage. Coordinate evaluation of social and digital outreach and identify ways to optimize.
Coordinate campaign and social media outreach on various platforms targeting various audiences; includes fine-tuning plain language messages, associated images, and best platforms
Coordinate evaluation of organic social outreach, including summary visualizations and detailed reports
Provide guidance to staff communicators on planning, executing, evaluating, and enhancing outreach and engagement
Educate staff on best practices and new platforms/opportunities
Identify case studies and work with writers/editors to assemble and present to internal audiences as well as partners/peers
Assure Center follows agency and HHS guidelines for government social media tools and activities
Coordinate tasks performed by social media specialist/tactician
Coordinate editorial calendar
Apply digital and social strategies to evaluate the impact of various health campaigns' outreach
Work with campaign leads, communicators, and web coordinators to optimize web content so it is mobile friendly, in plain language, and visually engaging
Work with campaign leads, communicators, and web coordinators to streamline edits to existing web elements and improve search engine results as well as user satisfaction
Identify opportunities for optimizing web content linked from social messages (such as Twitter cards) to enhance sharing
Identify and coordinate opportunities to analyze web analytics (such as SiteCatalyst reports) to inform in building or revising web pages that better meet user needs and deliver just-in-time data/answers
. Bachelors Degree in Communications, Marketing, Community/Public Health and 6 years of experience
Expert experience creating public health messages for posting on social media channels, especially Facebook, Twitter and Instagram
Expert experience understanding targeting audiences and identifying appropriate and engaging messages, images and channels
Strong experience using analytic tools for tracking and evaluating social media posts
Strong experience with Microsoft Office Suite
Strong organization skills and attention to detail
Strong skills in grammar, punctuation, proofreading/editing, knowledge of sentence structure, clarify of written expression
Strong experience with social marketing
Strong experience with health communication
Experience in plain language writing, writing for low health literacy audiences as well as for healthcare and public health professionals
Practical knowledge of Web design, usability, and accessibility as well as information architecture
Practical experience with web analytics tools, such as Adobe Analytics/SiteCatalyst, Hootsuite, Sprout Social, Google Analytics
Demonstration of critical thinking, problem solving, collaboration, and time management
. Must be a US Citizen or a Green Card Holder
Bachelor's Degree in Communications, Marketing, Community/Public Health or a related field with a minimum of 8 years of experience.
Experience in managing content needs across an agency the size of CDC.
Experience in the latest Social Media applications including but not limited to, texting/SMS, Facebook, Twitter, Blogs and YouTube.
Northrop Grumman is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action Employer, making decisions without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class. For our complete EEO/AA and Pay Transparency statement, please visit www.northropgrumman.com/EEO . U.S. Citizenship is required for most positions.